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Zachary Pascarella

Founder & Lead Designer/Builder


  • 28

Birth Place:

  • United States

Artistic Mediums:

  • Woodworking

  • Metal Working

  • Sculpting

  • Painting

  • Epoxy Resin


  • Engineering & Architecture

A Bit About Me

From a young age, I've always been driven by a passion for creating and an eagerness to challenge the status quo. My journey began in the world of mechanical engineering, a path that laid the groundwork for my understanding of precision, design, and innovation. However, the call of artistic expression was too strong to ignore. Leaving behind a traditional career path, I embarked on an entrepreneurial journey, fueled by a vision to blend art with functionality.

My initial venture, born out of necessity and a flash of inspiration, quickly evolved into Wise Owl Wood Co. – a brand synonymous with quality and craftsmanship. As my skills and ambitions grew, so did my aspirations. From rustic accent walls to intricate luxury tables, each project was a step towards mastering my craft.

Driven by a desire to explore the boundless possibilities of design and materials, I ventured into the world art installations of community spaces, marking the transition of my business into Wise Owl Concepts. Today, I stand not just as a creator of bespoke pieces but as an artist who seeks to push the boundaries of design, creating unique, luxury pieces that resonate with sophistication and elegance.

Wise Owl's Evolution

2017-2018 The Genesis of a Vision

2019-2020: Diversifying and Mastering the Craft

2021-2022: The Luxury Evolution

2023-Present: Wise Owl Concepts - The Artistic Renaissance

In 2017, a pivotal decision marked the inception of an extraordinary journey for him. Abandoning the conventional path of mechanical engineering, his relentless pursuit of innovation led to the establishment of his first company. This venture, born from a groundbreaking invention conceived in the halls of academia, saw him diving deep into the world of material sourcing and product development. Despite the financial challenges, which included draining his savings and accruing credit card debt, his journey was fueled by unwavering determination. In a serendipitous twist, a midnight epiphany to transform weathered pallet wood into stunning accent walls became a turning point. The overwhelming response on social media opened a new avenue, blending his artistic vision with an entrepreneurial spirit, setting the stage for what was to become a remarkable saga in bespoke craftsmanship.

As 2019 began, Wise Owl Wood Co. was established, heralding a new chapter in an ever-growing artistic journey. Initially drawn to the rustic charm of farmhouse-style decor, the company's focus quickly broadened to include reclaimed wood barn doors and charming furniture pieces. During this period, the founder's first venture into the world of live-edge epoxy river tables and custom bar construction revealed a deep passion for raw hardwoods and resin artistry. Precision crafting with quality domestic lumber soon led to the opportunity to design and furnish an entire office building. This project opened the doors to a wide range of endeavors – from crafting restaurant bars to creating bespoke conference rooms – each venture further refining skills with epoxy resins and introducing the allure of rare woods.

The dawn of 2021 marked a significant evolution for him, as a trip to Costa Rica unveiled the untapped potential of exotic live-edge slabs. This discovery transformed his work, elevating it to the realm of luxury furniture. Over the next two years, his creative scope broadened from custom staircases and office spaces to encompass entire galleries and luxury homes, and even outdoor park designs. This phase was more than just furniture creation; it involved embracing the role of a general contractor, collaborating with architects, and balancing artistic vision with compliance. It was a period of exponential growth, pushing boundaries and redefining the limits of creativity and craftsmanship.

The year 2023 heralded a new chapter for my brand, Wise Owl Concepts, signifying a more profound alignment with my artistic pursuits and a commitment to creativity without constraints. This pivotal year marked a period of introspection and renaissance, where I breathed life into long-imagined designs and transformed conceptual visions into tangible realities.

Wise Owl Concepts now represents a collection of distinctive furniture lines, each imbued with its own narrative. However, the brand's true evolution is evidenced by its venture into large-scale art installations and the rejuvenation of communal spaces, signifying a broader scope of influence. My creations, known for their bold statements and luxurious essence, extend beyond mere furnishings to redefine environments and experiences.

At its core, Wise Owl Concepts is about more than just the art of creation; it's about the art of impact. Through ambitious art installations and engaging community spaces, my work seamlessly integrates with both the natural and built environment, inviting interaction and reflection. This era is dedicated not only to the innovation of design but to the inspiration it fosters, aiming to leave a lasting legacy on the world's artistic landscape.

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